Smycka is a jewelry store located in Täby. Smycka Täby offers a wide range of products for all of life's special moments, with a particular focus on engagement and wedding rings from their own Swedish-made brand, Classic. Knowledgeable staff assist customers in finding the perfect piece of jewelry and also provide in-store jewelry repairs. Additionally, the shop features a large selection of watches, making each visit a personal and inspiring shopping experience.
Smycka Täby sought to boost its visibility to drive more sales, particularly in the engagement and wedding ring category. The company faced difficulties in ranking for relevant keywords in this competitive market segment. To address this, they partnered with RiseRank to optimize their local SEO strategy and attract more foot traffic to their physical store.
Step 1: Updating and verifying business information on platforms like Google, Facebook, Apple Maps, and Bing to ensure consistency across all profiles.
Step 2: Identifying and removing duplicate entries, as well as correcting inaccuracies in network profiles, to establish a reliable digital presence.
Step 3: Implementing high-value, targeted keywords and optimizing profile descriptions to improve search rankings and increase visibility.
Step 4: Introducing a centralized platform for managing customer reviews and profiles, along with chatbots to handle customer inquiries via Google and Facebook more efficiently.
Through its collaboration with RiseRank, Smycka Täby successfully improved its digital presence, driving more traffic to the store and increasing sales in the engagement and wedding ring category.