Challenge
Despite extensive experience and a strong reputation, Brödernas Frisering struggled to attract new customers online. The lack of accurate and consistent information on Google, Apple Maps, and other local services made it difficult for potential clients to find the correct address, contact details, and service offerings.
Solution
RiseRank updated Brödernas Frisering’s business information across relevant map services and directories. We integrated local search phrases related to hairdressers, barbers, and Vasastan/Odenplan, strengthening the salon’s visibility when users search for terms such as "barber in Vasastan" or "women's hairdresser Odenplan." Simultaneously, booking information and opening hours were clarified to streamline the customer journey from search to appointment.
